teleties LOGO, packaging, product development
Teleties is a female-founded hair tie company with a happy-go-lucky spirit and a mission to “give back” to a nonprofit called FORCE. Since their debut, they’ve collaborated with Coca Cola, Lily Pulitzer, various universities, olympic gold medalists, and more.
I designed a simple black and white logo that would be recognizable in an array of sizes and products. Hair ties are small, but they knew they would expand to other collections in the future.
I also did the product R&D to create the semi-opaque branded tag that is on the Teleties, themselves. We worked through various options to create a tag that would not interfere with the hair when using the product.
Finally, I developed a budget-friendly belly band packaging system that keeps 3 hair ties stacked together while displaying the necessary retail information.
