love fort wayne LOGO & BRAND IDENTITY
LOVE Fort Wayne is a branch of the Global Leadership Network that hosts the Global Leadership Summit each year. As the Summit outgrew its original location in 2017, they needed a brand that was a separate entity from the Global Leadership Network; in 2022, LOVE FortWayne came to fruition.
Beyond hosting the Global Leadership Summit, LOVE Fort Wayne is also a city-wide movement to imagine, inspire, and ignite transformation through God’s love; loving our Families, Leaders, Schools, and Pastors.
LOVE Fort Wayne wanted to include the idea of loving their community within their brand identity, however, they didn’t the brand to feel too soft, feminine, or “lovey dovey”.
The overlapping heart icon tied in the love aspect while still creating a tech-forward feel with it’s pops of color and it’s sans-serif font.
Full style guide available upon request. Snapshots are below.
